Howdy! I'm Imani Black! I'm a photographer and videographer based in Dallas, Texas.

I’ve been working professionally since 2017, but my journey really began years before that.

Taking the Leap: From Layoff to Full-Time Photographer

• Last year, I got laid off from my job. While it was unexpected, I had the advantage of already having photography experience.

• For six months, I thrived as a full-time photographer, and my business was growing! You can learn more about this journey in one of my previous YouTube videos.

• Today, I want to share the strategies that helped me find success, whether you're just starting out, restarting your career, or simply want to learn more about getting photography clients.

From Hobbyist to Pro: Building Your Skills and Brand

1. Define Your Niche:

   • What kind of photography are you passionate about? Weddings, portraits, events, or something else entirely?

   • My niche is creative portraits and event photography, including concerts, corporate events, and private gatherings.

   • It's important to be clear on what you enjoy shooting, but also consider where you want to take your business in the future.

   • Don't feel limited by one niche, but also be selective about the projects you take on to maintain your focus.

   • HINT: most photographers don’t just specialize in one niche.

2. Showcase Your Work: Create Compelling Projects

   • Regularly create personal projects to showcase your skills and develop your style.

   • I started a project called "The #blackseries" in 2017 to build a portfolio after graduating college.

   • This project helped me gain recognition, network with other creatives, and eventually land clients and gallery representation.

   • Think of your projects like musical albums – they capture your current style, interests, and growth as a photographer.

Finding Your Ideal Client

1. Identify Your Target Market:

   • Who do you envision as your ideal client? Consider their needs, budget, and how your photography can serve them.

   • Define your pricing structure based on your experience and the market value of your services.

2. Develop Your Business Standards:

   • Create a clear process for working with clients, including communication protocols, turnaround times, and your dress code.

   • This professionalism builds trust and sets expectations for a smooth collaboration.

3. Network and Build Relationships:

   • Get out there and connect with people! Attend events in your industry, introduce yourself as a photographer, and build genuine connections.

   • Word-of-mouth referrals are powerful, and people are more likely to recommend someone they know and trust.

Building Your Online Presence

1. Have a Professional Website:

   • Your website is your digital storefront. It should showcase your portfolio and provide clear information about your services and contact details.

   • While social media is important, a website establishes you as a legitimate business owner.

2. Social Media Marketing:

   • Utilize platforms like Instagram and Facebook to share your work and connect with potential clients.

   • Be visually engaging, use relevant hashtags, and interact with your audience through stories and posts.

   • Consider Instagram as your primary platform, but leverage the potential of Facebook for broader reach.

3. Business Cards: A Tangible Touch

   • While the digital world dominates, business cards still hold value.

   • They provide a physical reminder of your contact information and can leave a lasting impression.

   • Invest in high-quality, unique business cards that reflect your brand and style.

   • I recommend using moo.com for your business cards needs.

Free Work and Building Your Portfolio

• Consider taking on some pro bono or low-cost projects, especially when you're starting out.

• This helps you build your portfolio, gain experience, and establish credibility.

• Be strategic about these projects – ensure they align with your niche and long-term goals.

The Importance of Follow-Up

• After meeting someone or connecting online, follow up with a friendly email or message.

• Reinforce your connection and keep yourself top-of-mind for future photography needs.

Last, but not least…Be a People Person and Show Up!

• Building relationships is key to success in this industry. Be approachable, professional, and show genuine interest in your clients and network.

• Be confident. Smile. Listen. Be considerate.

• Being a kind person will take you far in life.

By following these tips and consistently putting yourself out there, you can build a thriving photography business and turn your passion into a successful career.

Be sure to follow me on Instagram for more.

Watch my latest YouTube video to lear more about my journey.